Marketing Manager · Spain · UK · NYC

Analyse.
Create.
Test. Repeat.

Full-funnel marketing across brand and performance — from TV briefs and subway campaigns to AB tests and CRM systems.

See my work ↓

Selected work

5 case studies

NYC subway OOH campaign

NYC Subway Campaign OAAA 2025 Finalist

Case 01 · OOH · NYC 2024

Making Job Today visible in NYC — an OOH campaign that drove app downloads and marketplace growth

OOHCreative directionCopywriting

+59% job applications · +40% JS registrations

Push notification AB test

Push Notification Test

Case 02 · CRM · 2026

+50% more applications. Zero extra spend. Just better copy.

AB testingCRM & pushSpain · UK · US

+50% applications per notification · Spain

TV campaign Spain

Case 03 · TV · Spain 2025

Reviving a dormant channel with no playbook and three weeks to deliver

TV & broadcastCreative productionMedia planning

~+30% YoY employer registrations · six-figure budget managed

CRM revenue campaigns

Revenue Campaigns

Case 04 · CRM · Spain & UK

A system that defends revenue every season — not just a campaign

CRMCopywritingMulti-channel

+40% revenue above baseline · 4–5 campaigns/year

Brand Awareness

Case 05 · Brand · Spain 2026

Taking the first ever bet on brand — and proving it worked

Brand strategyAgency managementInfluencerPaid media

6% → 20% unaided awareness · 1% → 12% consideration · six-figure budget managed

About

I connect brand and performance.

Senior marketing manager with end-to-end experience across brand, CRM, paid creative, TV, and OOH — building full-funnel campaigns across Spain, the UK, and NYC.

I understand what each brand needs at each stage of growth: when to invest in awareness, when to optimise conversion, and when to build the infrastructure that makes both sustainable. I move between strategic thinking and hands-on execution — from leading a a major brand campaign to writing AB test copy and analysing what proves it worked.

Brand strategyCRM & pushAB testing TV & OOHPaid creativeAgency management CopywritingData analysisInbound marketingContent marketing

Bianca Alves