Marketing Manager · Spain · UK · NYC

Analyse.
Create.
Test. Repeat.

Full-funnel marketing across brand and performance — from TV briefs and subway campaigns to AB tests and CRM systems.

See my work ↓

Selected work

5 case studies

NYC subway OOH campaign

NYC Subway Campaign OAAA 2025 Finalist

Case 01 · OOH · NYC 2024

Messaging built around how people actually ride the subway

OOHCreative directionCopywriting

+59% job applications · +40% JS registrations

Push notification AB test

Push Notification Test

Case 02 · CRM · 2026

+50% more applications. Zero extra spend. Just better copy.

AB testingCRM & pushSpain · UK · US

+50% applications per notification · Spain

TV campaign Spain

Case 03 · TV · Spain 2025

Reviving a dormant channel with no playbook and three weeks to deliver

TV & broadcastCreative productionMedia planning

~+30% YoY employer registrations · €250K managed

CRM revenue campaigns

Revenue Campaigns

Case 04 · CRM · Spain & UK

A system that defends revenue every season — not just a campaign

CRMCopywritingMulti-channel

+40% revenue above baseline · 4–5 campaigns/year

Brand Awareness

Case 05 · Brand · Spain 2026

Taking the first ever bet on brand — and proving it worked

Brand strategyAgency managementInfluencerPaid media

6% → 20% unaided awareness · 1% → 12% consideration · €340K managed

About

I connect brand and performance.

Marketing manager with experience across brand strategy, CRM, paid creative, TV, and OOH — working across Spain, the UK, and NYC.

I’m as comfortable writing a push notification AB test as I am leading a €340K brand campaign with a creative agency. I build campaigns that reach, attract, and convert — and I care about the data that proves it.

Brand strategyCRM & pushAB testing TV & OOHPaid creativeAgency management CopywritingData analysisInbound marketingContent marketing

Bianca Alves